Deckle app

MVP design for a new-age scavenger hunt app for university students, securing over $13k in funding from first customers
Product design
Mobile app design

Overview

Deckle initially started out as a productivity app for university students, helping young people stay motivated by letting them share daily tasks with friends and the community. Deckle’s growing impact on the community caught the attention of the University of Melbourne, who were after a proof-of-concept solution they could use within Deckle for their beginning-of-semester Orientation Challenge for first-year students.

Solution

In a 1-month timeframe,  we designed a custom platform upgrade within Deckle that deeply understood new students, and encapsulated the spirit of the Orientation Challenge. Following the successful launch of the new platform, would be a deal worth over $13k from the app’s first customers, as well as funding from startup incubators like StartSpace and InnovatEd.

Deliverables

  • Mobile prototypes illustrating main Challenge features and flows
  • A robust design system and component library for developers to seamlessly implement
  • Insights and recommended improvements from usability testing done with end-users
Creating the challenge

Challenge organisers (the Orientation Team) set up the challenge for participants. They can customise the look of the challenge page before officially publishing it

Creating tasks

Organisers populate the challenge with tasks. Tasks can be posted immediately, or scheduled for release at a later time

Posting announcements

Organisers update participants about the challenge by posting announcements, which participants can view

Joining the challenge

Once started, participants join the challenge with a pre-existing group, or form a group by selecting friends or other Deckle users

Using the team chat

Participants in the same team can chat about the challenge and message each other directly

Assigning tasks

Participants can assign tasks to either themselves or someone else

Editing and submitting tasks

When ready, participants submit their own tasks in the required text or media format

Reviewing submissions

Organisers can view the public feed of submissions. To keep the community safe, organisers can remove posts that are inappropriate

Results

Deckle version 1.14 was released on the App Store and Google Play Stores on July 2022, the weekend before UniMelb Orientation Week.

100+
Downloads on launch day

Just under 200 students downloaded the app and began using Deckle Challenges

$13k
Won deal with UniMelb

The Orientation Team signed a contract with Deckle for the next 6 university semesters

#80
Social Networking app

Deckle ranked No. 80 on the App Store in the ‘Social Networking’ category, 2 weeks following the Orientation Challenge launch

Impact

Deckle’s user base grew by 30x a year following the first release of Challenges. Today, thousands of UniMelb students are using Deckle Challenges to make lasting friendships, while familiarising themselves with their new campus. 200+ organisations from all over the world are using Deckle for university orientations, scavenger hunts, and employee team-building activities.

The University of Melbourne partnered with Deckle for its third Orientation Challenge event in July 2022, engaging 500+ active participants per event

Deckle co-hosted the UniMelb Student Services Team at a student wellbeing conference, where 100+ staff gathered to complete fun tasks around the Melbourne Zoo

Deckle brought to life an office Christmas party for employees at SoFi Technologies through a Christmas-themed Incredible Race

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